Friday, January 11, 2013

Life of Pi a Transnational Hit

So far the film's grossed $400 world-wide, says The Guardian:
But it's in Asia that the impact of Ang Lee's film ... has been truly felt. Among the mostly strong figures in territories across the region were two standout performances: $13m in India, where local star Irrfan Khan and a $1m marketing spend – the highest ever in distributor Fox Star India's history – helped the film punch its weight against Bollywood; and over $90m in China, where it become only the second US film, after Titanic 3D, to gross more than in North America. Chinese filmgoers flocked to social media to debate Lee's film fable: more than five million messages were exchanged, discussing the meaning of the carnivorous island and the open ending, on Sina Weibo, the country's Twitter equivalent.

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